Facebook Ads are one of the best paid traffic sources out there for businesses, but they’re also really easy to screw up. Some people will even tell you that it takes around $10,000 of ads before you really get into the swing of things.
That’s either a very expensive series of mistakes or the price of a good education depending on how you look at it. The one thing that most people can agree on is that if you want to become a God of FBA, there’s so substitute for experience and know-how.
Of course, if you’re just starting out, then there is a long way between where you are and there – so here are some quick pointers you can use as a checklist today to ensure that your Facebook Ad isn’t a complete disaster.
Create a Real Sense of Urgency
Your Facebook timeline is crawling with distractions – and so is everyone else’s. Your mission is not just to make sure that your ad has enough bells and whistles to catch the average timeline scroller’s eye, but also to create a sense of urgency in them. You want them to act right now, almost as soon as they see the ad – not after a few minutes (by which time you’re a distant memory – who really ever scrolls up on their timeline, hm?).
This might sound devilishly hard to accomplish, but all you really need to do is use a call to action that tells people to act now. Scarcity is also a great tool here, as you can push people to act before your limited stock runs out – or the countdown timer ends…. forever.
Be Consistent, Not Slapdash
Although change is a constant, what most people really value – whether they say so or not – is consistency. A calming sense of reliability that brings order into the chaos that is all of our lives.
What this means for your ads is that you don’t go wild with the design. You’ve got three places you can add text (above and below the text, as well as on the image itself).
Use all of these – and bear in mind that your image text is the most prominent, eye-grabbing image, but keep the messaging consistent. Remember, you have one goal in your ad. Whatever that goal is, ensure that all your copy leads to that goal. Don’t confuse people with secondary or tertiary points. Go for the kill, you tiger!
Speak Their Language, Not Fancypants
It’s really tempting to go for something that sounds good – even fancy – when you’re writing adverts, but unless that copy is in the language of your customers, fire it. Facebook is a chatty place, so it’s fine to use informal, friendly language.
The key here is really just to consider what words your customers use when they’re talking to each other, and use those. If you’re advertising to teenage girls, you’re going to be writing in a very different style than to middle-aged guys. Stay chatty for both, but bear in mind that you need to speak like them – or be rumbled as a freaky outsider.
So, those are three really quick-fire tips that will help you to check whether your copy is on the right path quickly. They won’t make your ad perfect – but they will pull them right out of the disaster zone where you can start seeing results and making small, but steady improvements – and really, that’s what FBAs is all about when you’re learning. Good luck!
