So, you want to start up a content marketing strategy for your business that gets you noticed throughout all the clutter and crap online?
The internet has a content addiction – and just like all addictions, this is one hungry beast that will never be satisfied. There are millions of articles out there, and every day new ones pop up like mushrooms as marketers, businesses, and professionals around the world publish a new piece of content.
But how do you write an article that actually gets people to read it, rather than just skip onto the next free piece of content? Well, it turns out that bit is simple: make it all about them. The magical word here is “you.”
It’s All About You
You are at the center of your universe, and anything that speaks directly to you and your worldview is going to grab your attention.
That’s just the way it works.
You’re reading this because you want to know how to write amazing articles – not to listen to me ramble on.
So long as my rambling contains great information that helps you, you’re going to stay here. If you find this article helpful, you’re going to move onto the next. It is exactly for this reason that you should focus on your reader when writing your own article.
It’s a game of give and take where you need to focus on… well, someone else.
Pay Attention to Your Grammar and Spelling
Don’t forget though; you’re going to want to write well. Nobody is going to sit through a hot, fugly mess of grammar mistakes, abominations of spelling, and worse just to figure out what you want to say. Spell check it, have a friend look over it, make sure that it looks good.
That doesn’t mean that you need to get all straight-laced, prim, and proper. Let your personality shine through along with your natural voice. The last thing anyone wants to read is a stilted piece that’s technically flawless, but dull and devoid of personality.
Just like they used to say an actor could make a phone book sound interesting (remember phone books?), you need to treat your writing like a conversational piece – OK, it’s a one-sided conversation, so you’re doing all the work, but if you want to keep people on your side, it’s a necessity.
Be an Original Personality
On a similar note, originality. Here’s the thing: there’s so much content out there already that every subject under the son has been half-flogged to death several times already by writers with varying levels of skill and success.
By projecting your real personality and putting your unique spin on things, you’re going to build an article with a personality that speaks to people, rather than just another dull article written without any real passion.
In short, own your articles while making them focus on your audience, and you’ll soon build up a loyal fan base eager to eat up what you have to say. Most importantly of all, have fun with it. Creating articles should feel like fun, not a joyless grind.
If All Else Fails…
If it does start to feel like a joyless grind, then consider hiring a professional. Not only will this give you more time to focus on other areas of your business, but you’ll also be able to relax knowing that you’re delivering high quality and engaging content to your readers on a regular basis. As a happy coincidence, it just so happens that you have stumbled on the perfect person to do the job!